Monthly Archives November 2011

Amul–What It Means To Me

Before you start thinking that I have gone bonkers by looking at the title of the post, let me furnish some background information. I just saw an Amul advertisement on tv. It somehow managed to connect with me to such an extent that it made me think about Amul means to me.

The advert that triggered this post

At the end of the ad, there is some scrolling text that says something about how crores of Indian use Amul products everyday and more importantly how it has led to financial independence for 30 lakh women across 15000 villages. It ends with “Thanks to a cooperative movement called Amul”. This is the phrase that really got my attention. Amul is not just a company or a brand. Its a movement and that too a home grown one. Instinctively I was tripping down the memory lane...

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